A Goddamn Man is beard, brains, brawn, bike and everything else. The Original Goddamn Man – the inspiration for the brand – is intelligent, ruggedly handsome, outdoorsy, strong and well-muscled. He is a good lover, rides fast, has a voice like a canyon and plays a mean git-fiddle. He climbs mountains, swims rivers and chops wood. He loves Rainier beer, bourbon and martinis. Now, his skin is soft, he smells delicious and his beard is well-groomed. I love the way my Goddamn Man looks, smells and feels. I can’t keep my hands off him after he moisturizes and styles his beard.