• Jaime "Beard Lady" Johnston

What is face serum?

Updated: Mar 5

Think of face serum as a lightweight facial moisturizer packed only with ingredients essential to nourishing your skin. While moisturizers often contain ingredients like water, preservatives, or emulsifiers, a well-crafted serum contains premium ingredients to support the structure and health of your skin. A serum is typically more costly than a moisturizer, primarily because it contains only high-quality, therapeutic ingredients.

What are the benefits?

By design, face serums are deeply nourishing, moisturizing, and therapeutic. They are rich in essential fatty acids, antioxidants, vitamins and other nutrients. These ingredients promote cell regeneration, support collagen production, provide moisture, and give your face a healthy glow. As a result, they reduce the appearance of fine lines, wrinkles, and thin or dry skin.

How do I use face serum?

You can use face serum twice a day – in the morning after your cleansing routine and in the evening before going to bed. To use, follow your usual cleansing routine. Then, gently apply a small amount of serum to your face and neck while your skin is still damp. Wait a few minutes for the oils absorb. Follow with a moisturizer, make up, or nothing at all.

What does "anti-aging" mean?

Our Vintage face serum is an “anti-aging” product, which means it is specifically formulated to prevent the appearance of aging. It was inspired by a handsome, bearded gent who expressed concern about fine lines on his face. Handcrafted with organic and wild harvested plant oils, and organic essential oils, our formula has other benefits too:

  • Stimulates healthy, functioning skin

  • Promotes cellular repair and regeneration

  • Stimulates circulation and encourages a warm glow

  • Tightens and tones tissue

  • Hydrates and moisturizes

  • Fights infection

  • Combats irritation and inflammation

  • Balances and regulates sebum production

  • Reduces the appearance of fine lines

Are face serums for old people?

Nah. They are for people who like taking good care of their skin and maintaining a healthy, youthful glow.

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